Youth Climate Forum: Messaging Climate Change Through Social Media
The climate youth forum “Messaging Climate Change through Social Media” was attended by more than 30 participants from various Universities and climate change communities. The objective of this event is to give basic communication skills on how to communicate the issue of climate change in social media.
Ms. Lia Zakiyah opened the session with one simple question: Can Social Media Boost Climate Action? Before the ressource person is going to answer the question, she showed a statistic that was conducted by the government regarding the awareness and understanding of Indonesian towards climate change. The result was surprisingly good due to the fact that the majority of Indonesian people perceive climate change as a threat.
Nevertheless statistics do not reflect the whole reality. Despite the fact that Indonesian know that climate change is happening, it doesn’t mean Indonesian will change their behavior. A call to action or a behavioural change regarding to climate change issues is not an overnight change, but is a long process with a constant and effective social messaging. On this occasion Ms. Lia explained that there are three main steps that will lead an individual to make an action; share information, change attitude and change behaviour.
But before we disseminate information, a communication or campaign strategy for social media needs to be develop. As an example to this matter, we need to define our target audience and create content that will attract our target audiences. Furthermore, social media messaging needs to be balance with a real tangible action. And hopefully the message that are created will stay in the subconscious mind of the targeted audience.